The mast head reads "COLLEGE lifestyle", this tells me that the magazine isn't from a specific instutuion and is aimed at the audience of all college students in general. The date line shows us that there is only a quarterly edition. The colour of the masthead works well with the summer theme as yellow is a warm and sunny colour, it also connotes happiness, and summer is an exciting month which everyone looks forward to. The colour scheme continues through to the cover lines making the magazine look vibrant and bright.
The main image is medium close up of a young, black, college student. We can see this as the "law, buisness and society" text book he is carrying signifies this to us. He is dressed in black and white, casual clothing to keep him loooking on trend. One of the cover lines shows there is an issue inside about how to transform your casual college look into an outfit ready to party. it reads, "college couture/ campus casual to party chick", this links with the casual, college couture the model is wearing in the main image. I think the institution used black and white clothing to make him blend in with the black background and emphasise the cover lines in yellow. The picture is dim lit but keeps his face and college books light and bold. The sell line says, "your exclusive guide to everything hip, hop and happening." I think they chose to use a black model, not just to keep the magazine universal and mulit- cultural, but to tie in with the sell line. The, "hip hop" in the sell line links with hip hop music which is usually generated through the black society. Also, you generally wouldn't hear a white citizen say "hip, hop and happening", these are also words used widely in the black community. This gives an edge to the magazine and gives it a unique selling point. The model is also looking directly at the audience, this makes him appear confident and as though he is enjoying himslef, showing college in a positive light.
The bar code is in the left third with the price, clearly stated in dollars. This shows us that it is an american and canadian magazine. The other cover lines in the left third and the right handside advertise other columns in the magazine. A cover line exclaims "why we love blackberry", this brand of mobile phone has taken over now and makes the magazine look even more trendy and up to date with up and coming products and clothing.
There is a pink, splat shaped image with an advertisement to go paint balling, they have tied in the paintballing and the advertisement which makes it look asthetically better. The bright pink stand out vividly amongs the yellows, whites and blacks. They have done this to make it jump out to a reader and gain interest. Also, as it is a money maker, they have made it stand out amongst the rest of the cover lines etc.
The main cover line is about the dancehall competitons, this is again linking back with the sell line. and the hip-hop. An edition for "the ultimate spring break" is in the right hand side of the magazine, it is not in bold like the rest of the cover lines as it is a college magazine and is trying to promote college not to be out of it, but the issue will still be a main one. The web address and dancehall address are in faint writing so the information is still there, but not taking the attention of the most important parts.
The main image is medium close up of a young, black, college student. We can see this as the "law, buisness and society" text book he is carrying signifies this to us. He is dressed in black and white, casual clothing to keep him loooking on trend. One of the cover lines shows there is an issue inside about how to transform your casual college look into an outfit ready to party. it reads, "college couture/ campus casual to party chick", this links with the casual, college couture the model is wearing in the main image. I think the institution used black and white clothing to make him blend in with the black background and emphasise the cover lines in yellow. The picture is dim lit but keeps his face and college books light and bold. The sell line says, "your exclusive guide to everything hip, hop and happening." I think they chose to use a black model, not just to keep the magazine universal and mulit- cultural, but to tie in with the sell line. The, "hip hop" in the sell line links with hip hop music which is usually generated through the black society. Also, you generally wouldn't hear a white citizen say "hip, hop and happening", these are also words used widely in the black community. This gives an edge to the magazine and gives it a unique selling point. The model is also looking directly at the audience, this makes him appear confident and as though he is enjoying himslef, showing college in a positive light.
The bar code is in the left third with the price, clearly stated in dollars. This shows us that it is an american and canadian magazine. The other cover lines in the left third and the right handside advertise other columns in the magazine. A cover line exclaims "why we love blackberry", this brand of mobile phone has taken over now and makes the magazine look even more trendy and up to date with up and coming products and clothing.
There is a pink, splat shaped image with an advertisement to go paint balling, they have tied in the paintballing and the advertisement which makes it look asthetically better. The bright pink stand out vividly amongs the yellows, whites and blacks. They have done this to make it jump out to a reader and gain interest. Also, as it is a money maker, they have made it stand out amongst the rest of the cover lines etc.
The main cover line is about the dancehall competitons, this is again linking back with the sell line. and the hip-hop. An edition for "the ultimate spring break" is in the right hand side of the magazine, it is not in bold like the rest of the cover lines as it is a college magazine and is trying to promote college not to be out of it, but the issue will still be a main one. The web address and dancehall address are in faint writing so the information is still there, but not taking the attention of the most important parts.
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