L.I.I.A.R

The five key concepts I must consider are:

• LANGUAGE - Specific termionology used in the subject
• INSTITUTION- Organisation (BBC), anything that produces media/a media text.
• IDEOLOGY- Is represented by values, legal and moral. System of beliefs we all share
• AUDIENCE- Consumers of media. Consider target groups and how audience will consume information.
• REPRESENTATION- Re-presenting society back to us (Look North). Send us messages through things like making programmes about our society. Values people represent (stereo types).