Overall Summary

I want to create a magazine that avoids narrow casting to appeal to a wider range audience. It will be eclectic containing a unique range of genres creating a hybrid fusion. Due to the everchanging fashion trends which are now focusing on street couture and  punk my magazine house style will follow this and will have the option to change in correlation to the fashion industry, keeping audience interest and maintaining originality and freshness.

I would pitch my magazine to IPC as they already publish fashion magazines:

·         In Style

·         Marie Claire

·         Look

The only music magazines they publish are:

·         NME (a mainstream magazine expressing new music) £2.20 per week.

·         UNCUT (which is similar to Q by promoting quality music such as Paul McCartney) £4.20 per month.

This magazine would create a bridge between the two magazines as there is no other music magazine similar to mine that they publish. The price of uncut is expensive but a month of NME would cost even more, £8.80. My magazine would be a monthly edition at an affordable price of around £3.20. This puts the price of the magazine in the center of both NME and UNCUT.